This blog is not about on-line shopping or social media, although I begin there for introductory purposes.
Similar to Wal-Mart, most people either love or hate Amazon.com. I “love” Amazon, although I understand and appreciate the reasons many people, especially small, family run businesses, or cash-strapped states do not.
My “love” for Amazon developed during my years in South Africa, when local costs were often two to four-times Amazon’s cost. Given internet connectivity, it was convenient and a big cost-savings to order items and utilize Amazon Prime’s two-day shipping to a soon-to-be visiting colleague or international volunteer, who would, then, slip the items into checked luggage for hand delivery to me in Johannesburg. Given Amazon’s generous A-to-Z Guarantee, plus outstanding customer support, shopping was more secure than purchasing items from local vendors in a market culture that generally did not value customer satisfaction.
A recent like of mine, is Amazon’s iPad App, which frequently displays the following cart message:
— “Your shopping cart lives to serve, give it purpose.”
I like it because it’s easily transferable into a Viktor E. Frankl kind of message–Live to Serve. Or, “Help Be a Giver of Life Purpose and Meaning.”
It’s beyond the scope of this short blog to suggest the how and the many ways–with your own unique skills set, life experience, education, and resources–you might best facilitate in others both life purpose and meaning, but I offer one general input: If your own life, both personal and professional, demonstrates a passionate, singularly focused, altruistic life purpose of “living to serve” others–whatever your vocation–then you’ll discover that you’re on the right path and in the right direction to helping others with their own struggled search for purpose and meaning in life.
A less noble alternative to Living To Serve is Riding The Hashtag.
While I envy, somewhat, Gary Vaynerchuk’s “success,” both his obvious millions and his entrepreneurial expertise, I wouldn’t consider it a life legacy compliment if someone wrote of me, what David Segal wrote of him, “If reducing all human interaction to purely transactional terms isn’t your style, you probably should avoid Gary Vaynerchuk . . . He has dedicated most of his waking life to a single puzzle: What will sell more stuff?”